To survive in the cracks of the coating industry, "increase income without increasing profit" is such a crack!

The lack of innovation ability has caused a large number of coating companies to start price involution. Without creating eye-catching, bright and selling products, coating companies can only start a fierce price war. Is low price a good thing for downstream companies? The example of "bad money drives out good money" happens from time to time. In the environment of quality China and craftsmanship advocated by the government, this kind of disharmony should not occur.

In fact, in recent years, the overall "operating cost" of paint companies has always been operating at a high level. Under the turbulent international situation, a new round of global energy and supply chain crisis triggered by the Russian-Ukrainian war has caused the paint industry to rapidly increase prices, but only With "price increases", the industry cannot be saved. More and more powder coating companies are beginning to realize that the market winter is unavoidable, and the industry reshuffle is inevitable. Comprehensively enhance the connotative brand and innovation of "powder coatings" and realize differentiated competition. It is the only way out, so that enterprises can find suitable living space and differentiated competitiveness in this round of commercial channels with worse market, more difficult to control situation and more complex competition, so as to get rid of the dependence on low price war, And the demand for large-scale low-cost profitability.